Interactions wins Rs
350 million media duties of Sony India
Indiantelevision.com Team
(26 April 2006 3:30 pm)
MUMBAI: Lintas Media Group's Interactions has won the Rs 350 million
media duties for Sony India in a multi-agency pitch. Interactions
will now be responsible to plan, buy and service the media for the
electronics major.
Sony India general manager AVIT Division Mohit Parasher said, "Since
we believe media plays a very crucial role in our sales and marketing
strategy, we found Lintas Interactions to be best suited to deliver
our goals."
Interactions president Sudha Natrajan added, "We are very
happy that we are partnering a brand of the stature of Sony forward
to make their mark wider and deeper in the Indian market."
Lintas Media Group director Lynn de Souza said, "I
am very happy that at Interactions, we have been able to bag Sony
India. I'm sure the team is raring to go and will do all they can
to ensure that the brand is provided with the best insight to consumer
needs."
