Indiantelevision.com Team

(25 April 2006 2:00 pm)

MUMBAI: Sonata, the watch brand has signed up world number one ODI batsman and youth icon Mahendra Singh Dhoni as its brand ambassador.

The cricketer will be endorsing the Sonata range of watches for the next two years.

Commenting on the appointment of MS Dhoni as brand ambassador Sonata business head C. Srinivasn said, "Sonata is the number one watch brand in the country, and incidentally Mahendra Singh Dhoni is number one ODI batsman in the world. In terms of achievement and attitude, Dhoni presents the right fit for Sonata- both are No 1 in their respective field, both embody reliability and both have the ability to make a unique impression. making this an ideal partnership."

Sonata, is positioned as a brand for the unconventional achiever- for those who want to make a unique impression. Dhoni epitomizes this unique achiever, where success and recognition are a result of hard work and a unique approach, informs an official press release.

"I have always felt that Sonata embodies the young and go getter attitude. Sonata stands for a brand that is Indian, consistent, and high quality and is backed by the name of Tata Group. It gives me great pleasure to be associated with this brand", expressed Mahendra Singh Dhoni.

As brand ambassador, Dhoni will play a key role in the brand and product communication on television as well as in print and outdoor media. He will also feature in various promotions and merchandise that have been planned for the brand.