Indiantelevision.com Team

(24 April 2006 6:00 pm)

MUMBAI: Convenience foods firm FritoLay India, has launched its new 'Lay's Wafer Style' potato chips in the market.

The thinly sliced, crisp, melt-in-the-mouth potato chips are available in a range of 3 packs with a Hint of Flavours - 'Hint of Roasted Red Chilli with Coriander', 'Hint of Fresh Butter with Toasted Garlic', and 'Original Salted'.

The company states that the range of its 'Wafer Style' potato chips reiterates its aim to offer best in class products that suit the palette of today's consumers. This offering is specially meant for adults who grew up on home style chips and today seek the thin, crisp and melt-in-mouth potato chips. The product aims to bring alive the Lay's promise of 'No one can eat just one'.

The launch is being supported by a 360-degree activation through television,outdoors and trial generation activities. The new television commercial,created by JWT, features Lay's brand ambassador Saif Ali Khan, as himself.

It captures the 'wafer style moment' between Saif and his nanny as he returns home after a long period of time and is reminded of the fond memories associated with his favourite home made chips... now only better.

The campaign went on air yesterday 23 April 2006 across select channels. Offered in pack sizes of 35 grams for Rs 10 & 90 gms for Rs 20, Lay's 'Wafer Style' potato chips are available across select outlets in India.