Indiantelevision.com Team

(24 April 2006 2:00 pm)

MUMBAI: Fun Technologies Inc's wholly owned subsidiary, Fanball UK Limited has signed an agreement with British Sky Broadcasting (BSkyB) Limited to provide fantasy sports games and content for the Sky sports portal - http://www.skysports.com.

Under the terms of the agreement, Fanball will build, host, operate and maintain an online fantasy sports website that will be accessible via links from the Sky website, and tailored to the look and feel of skysports.com. The site is scheduled to be launched this spring, ahead of football's World Cup Finals.

Skysports.com is the UK's commercial sports website and attracts over seven million unique users per month. It has recently launched a dedicated World Cup site.

Fanball creates league-hosting software, content, real-time sports statistics, and interactive games for the web and other convergent media platforms. It is the premier provider of online fantasy sports contests, content, strategy and insight, and has exclusive, white-label distribution agreements with leading organizations such as AOL and Nascar.com.

Fun Technologies CEO Lorne Abony said, "This is a terrific step forward in our drive to extend our leading fantasy platform into the UK and Europe, and is aligned with our overarching goal of expanding the distribution of our games into new geographic markets. We are thrilled to be partnering with Sky and look forward to a successful relationship."