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The breaks will illustrate the comprehensive nature of The Phone
Book’s Classified Directory, which helps consumers find a wide
variety of products and services from the everyday; plumbers, roofing
services and repairs and household insurance, to the more specialist;
pest and vermin control, and recycling services.
Deal or No Deal has become one of the biggest TV hits of
recent times, enjoying a growing audience and winning the Royal
Television Society’s Daytime Programme award. Deal or No
Deal has seen the popularity of Noel Edmonds soar following
his return to television after a long absence from the UK’s
screens.
The Phone Book general manager marketing Mike Hopkins said, "The
Phone Book’s sponsorship of Deal or No Deal is fantastic
news for us, as it gives us the opportunity to communicate our message,
in an entertaining and engaging way, in front of the 3.6 million
people or more who tune in every day to watch and enjoy the excitement
of this great new game show."
"Our significant investment in sponsorship of this kind also
shows our real commitment to raising the awareness of The Phone
Books Classified directory, which in turn will help generate more
leads and business for our important advertiser customers,"
he added.
Channel 4 head of sponsorship David Charlesworth added, "We
are delighted that BT has done its own “deal” with Channel
4 for Deal or No Deal and that we have the opportunity to
work with a well known, household brand. The size and profile of
the audience will make a significant contribution to the awareness
of The Phone Book. And our audience will benefit from knowing exactly
how to find the information they need, which will in turn help prevent
them missing even a moment of Deal or No Deal."
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