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 The
new TVC is a logical extension of the other popular television commercials
which shows the 'The Complete Man' expressing a wide range of emotion
in various relationships - with the baby, with his little daughter,
his grown up son, schoolmaster, puppies, etc.
 The
thinking 'Feels like heaven, feels like Raymond' demonstrates that
'The Complete Man is not only a good, sensitive person but also
looks sharp at all times.
Raymond Ltd group president and whole time director PK Bhandari
said, "Raymond has always played on the emotional chord in
its communication. We have always aimed at creating something unique
and different, yet relevant to the Raymond brand."
R K Swamy BBDO president Shekar Swamy said, "The creative
idea is that 'The Complete Man' will go to great lengths to arrange
something really, really special for his spouse, and she is absolutely
dazzled by his thoughtfulness and extravagance in thought."
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The
frame opens with a man in a yacht, dressed in a jacket, gently leading
his wife to the upper deck. As they reach the bow of the yacht,
the wife is pleasantly surprised to see a pair of dolphins leaping
out. 
In
this new TVC, the 'The Complete Man' pulls out all stops to serenade
and declare his love for his better half. With its TVC, Raymond uses
a set of beautiful dolphins to highlight the sensitive and thoughtful
nature of 'The Complete Man'. The high emotion of the moment has been
used to highlight the special nature of the Raymond brand.