(18 April 2006 7:00 pm)

MUMBAI: Rediffusion DYR’s campaign for the Midland Bookshop has been nominated for the "One Show" awards across four categories.

The campaign has been created and designed by Rediffusion DYR associate creative director Hemant Anant Jain and features a series of three 'little' books that illustrate stories of people who have benefited from reading books.

The categories under which Rediffusion DYR has been nominated include two nominations for Booklet Brochure, one for Direct Mailer (Single) and Direct Mailer (Campaign).

Rediffusion DYR president Preet Bedi said, "We are honoured to be participating in this event.. Rediffusion DYR has been sweeping award ceremonies and changing the rules of the industry with its cutting edge strategy and out of the box creative. We are very hopeful of winning this prestigious award to add another feather to our cap."

Rediffusion DYR national creative director KS Chax added, "The One Show is one of the biggest advertising awards in the world. And getting four nominations feels great!"