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The brand also serves as the official beer sponsor of the 2006 Fifa World Cup
in Germany this summer. Anheuser-Busch
VP global media and sports marketing Tony Ponturo says, "In every corner
of the world, football fans share a passion for their favourite teams and players,
and they enjoy watching the games with a cold beer. As the most watched international
sporting event, the FIFA World Cup allows Anheuser-Busch to connect our flagship
brand with millions of adult beer drinkers and football fans. "Since
1986, Budweiser has been a strong supporter of this tournament, and we will continue
to bring fans closer to the excitement of the FIFA World Cup for the next eight
years." Anheuser-Busch
supports its sponsorship of the FIFA World Cup both in the host country and key
international markets. This includes use of the official tournament made for promotional
purposes, such as packaging, point-of-sale materials and other advertising. The
company also receives on-field signage, outdoor billboards and pouring rights
at FIFA World Cup venues. In
2006, Anheuser-Busch has several activities supporting its FIFA World Cup sponsorship
including Budweiser Cup, an amateur tournament that features six-man football
teams from around the world. Participating countries include Portugal, Germany,
Greece, England, Northern Ireland, United Arab Emirates, the Netherlands, Italy,
Argentina and the United States. Anheuser- Busch also will sponsor the "Man
of the Match" award given to each game's outstanding player. In addition,
special cans and bottles with the World Cup logo will be available throughout
Europe. Anheuser-Busch
has been a Fifa World Cup partner since 1986. The 2014 FIFA World Cup will be
Anheuser-Busch's eighth consecutive tournament as a major event sponsor, serving
as a symbol of the company's commitment to football around the world. | 
