The Beyblade euphoria also continues on-air on Cartoon Network where kids have to spot the ‘bitbeast’ on their TV screens during the Beyblade show on Cartoon Network, every weekday at 5.30 pm.

Viewers can send their entries across by SMS, phone or online to bag fabulous prizes including a Sony Play Station-2 every week. Also up for grabs at leading outlets of McDonald’s are wild card entries to the grand finale, to be held at Mumbai on 14 May and Delhi on 21 May.

“Following the phenomenal success of the cutting edge programming series Beyblade, as well as the huge popularity of Beyblade merchandise, also launched by Cartoon Network, the network’s first-ever Beyblade championship further reaffirms our promise to provide our audience with multiple touch points to the network, beyond the television set. The ‘Beyblade Championship’ will give kids a chance to test their skills at beyblading and win fantastic prizes,” said Turner Entertainment Networks Asia executive director marketing Asia Pacific Vivek Krishnani.

Aspiring Beyblade masters can enter the on-air contest by watching Beyblade every weekday at 5.30 pm to spot the bit beast and enter their name either online at www.cartoonnetworkindia.com, or sms ‘BB’ followed by the name to 8558 or via phone (19051802233) to win Sony PS-2s and thousands of exciting Beyblade goodies.

Kids who want to participate at the on-ground championship can also sms “BB M” for Mumbai and “BB D” for Delhi to 8558 to win a chance to enter The Beyblade Championship in the two cities.

Beyblade premiered on Cartoon Network on 20 May, 2005 and since then has consistently been rating among the top five programmes on Cartoon Network.