BANGALORE: Hewlett Packard India (HP) has launched in New Delhi their new range of HP Pavilion PCs to enter the digital entertainment segment.

Featuring the one hub remote control, the new HP Pavilion PC range offers consumers one-button remote access to all their home entertainment needs, whether it is to play, record and pause live television; watch and control DVDs; listen to and store music; share digital photos and movies or gain access to computer games and music on demand, states an official release.

The HP Pavilion also offers additional features like High - Definition video, online spotlight, LightScribe and Extreme DVD.

HP, VP Personal Systems Group Ravi Swaminathan said, "We see three very distinct consumer segments in the Indian PC market. The first segment wants a PC purely for Internet access and email. The next segment uses the PC for basic computing and entertainment. The third segment wants a lifestyle gadget, going way beyond just a mere PC. It is the demand in this segment that the new Pavilion range is aiming to fulfill."

HP is looking at targeting consumers for this range through HP Experience Zones. At the Experience Zone, the consumer can touch, feel and experience the product before actually buying it. The store provides the consumer with a product experience exactly as if he/she was in his/her house using the product.

The company presently has 194 exclusive premium retail outlets in India and plans to open 50 more across the country by the coming year.