Turner International India Pvt. Ltd managing director Anshuman Misra said, "Globally, wireless has become a huge industry and is a technology of the future, which can only grow. With the exponential growth of mobile users in India, wireless activity integrated with television is an exciting medium of increasing viewership, viewer interactivity and ensuring that our content is available anytime and anyplace, in an interactive and easy-to-use format, on as many platforms possible."

"In order to maintain our leadership in this rapidly changing and dynamic industry, it is imperative that we move with the times. Keeping our past successes with this medium in mind, I am positive that our association with Mobile2win will prove fruitful while adding more value to our many loyal viewers across India," he added.

Mobile2win India head – alliances Shefali Sardudkar added, "Mobile2win, with its expertise in creating effective interactive solutions and rich content will add value to Turner India by offering innovative wireless solutions to its viewers. The already popular shows and characters of Cartoon Network and Pogo will now be available on the small screen in a variety of genres, while CNN viewers can enter SMS contests as well."

Mobile2win will create SMS and IVRS solutions and also, premium mobile content like ringtones, wallpapers, themes, MMS cards and games. Going forward, Mobile2win will also create a WAP site for the Turner group, to showcase the content of Cartoon Network, Pogo and CNN that will be available for download.

Kids can now participate in SMS contests developed for Pogo’s fourth original production Bam! Bam! Bam! Gir Pade Hum and Pogo Amazing Kids Awards 2005, via the new short code 8558.

As the year progresses, Cartoon Network’s Toon Cricket 2005 will also add mobile interactivity to their promotional plans. Further, CNN will also use the medium to offer SMS contests.