MUMBAI: To celebrate the festive season cellular operator Idea Cellular is offering the opportunity to its customers to win a 22K Gold coin

It is conducting the Diwali Dhamaka contest on Say Idea till 20 November 2005.

The Diwali Dhamaka contest on Say Idea is a quiz-based game, where customer needs to dial 456 and say, 'Diwali' and score 10 points every time he/she answers the question correctly. Every day a customer who accumulates the maximum points will be entitled to win a 22k gold coin.

Idea Cellular Circle Head Rajendra Chourasia said, “This voice based contest is an effort to provide interesting & engaging content to our customers and we believe that our customers will have fun by participating in this contest, especially during the festive season.”