MUMBAI: Twentieth Century Fox Licensing and Merchandising has named Michael Peikoff as licensing VP..

Peikoff will serve as a key member of the division’s leadership team. He will oversee the company’s US licensing business with specific oversight of the category management team, its list of domestic licensees and retail initiatives.

He foundeed Peik Performance, a strategic consulting and marketing firm. In the past he has worked at Sony Pictures Consumer Products and Warner Bros. Consumer Products.

Twentieth Century Fox Licensing and Merchandising is a division of Twentieth Century Fox Television