Nisha Singhania joins
Rediffusion DYR as planning director
Indiantelevision.com
Team
(28 October 2005 5:00
pm)
MUMBAI:
Rediffusion DYR has appointed Nisha Singhania as planning director.
Singhania,
who will be based out of Mumbai, started her career with Grey, Mumbai,
in 1997.
After
serving there for five years, she joined Ambience Publicis in the
planning department. She also did a short stint with Leo Burnett,
after which she joined Grey once again, this time as senior planning
director.
Rediffusion
DY&R national planning director K Subramanian said, "We
were looking for someone who could serve our organisation as a knowledge
aggregator on various aspects such as consumers, brands and market
trends. So, we got Singhania on board. She will spearhead all these
activities out of the Mumbai office."
Talking
about her new role, Singhania says, "My profile in Rediffusion
calls for deeper understanding of consumers and mapping trends across
categories and I believe that makes my role extremely challenging.
Apart from this, I will also handle two more brands."
