Leading media and advertising agencies including Interpublic
Media, OMD, Starcom Mediavest Group and The Richards Group, as
well as Comcast Spotlight, the advertising sales division of Comcast
Cable, have worked with TiVo to provide their expertise in the
development of this product.
"We recognise that consumer media usage is changing and
are committed to seeking out opportunities, like the new search
product to be offered by TiVo, to continue to deliver our clients
with maximum return on investment in their media choices,"
said Interpublic Media chairman and CEO Mark Rosenthal.
"The new TiVo application will provide both a needed platform
for consumers to seek out relevant, searchable commercial content
and an environment for advertisers to engage highly desirable
and motivated consumers. It's the first of its kind in the industry,
and a platform that is clearly needed in this challenging advertising
marketplace," said Starcom vice president and Video Innovations
Director Tracey Scheppach.
OMD Digital US director Sean Finnegan said, "This product
represents the next iteration of search . Through initial conversations
with our clients, we have seen much interest in TiVo's advertising
solutions and believe that through further development, we will
have the opportunity to reach target audiences in a more relevant
and engaging manner."
"The Richards Group is intent on delivering the most innovative
and creative solutions to our clients. We believe that TiVo's
new search advertising product is the right solution to ensure
that our client's brands are seen by the highest-value customers,"
said The Richards Group principal Larry Spiegel.
"Comcast Spotlight is thrilled to be working with TiVo and
the advertising community on this exciting new product offering,"
said Comcast Spotlight president Charlie Thurston.
TiVo launched a successful interactive direct response advertising
program in August, where subscribers were given the opportunity
to respond to a customised call to action or branded "tag"
in select commercial spots. TiVo's new search advertising product
allows advertisers to further engage their target consumers with
the benefits of the television experience.
