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CNN ad sales Asia Pacific VP William Hsu said, “We are delighted
that our latest CNN technology offering has received such an enthusiastic
response from users and our partner, IBM, and we're expecting even
more success in the future.”
CNN says that the IBM video creatives illustrate the intelligent
advertising behind the deal as they all correspond to the platform
on which the campaign is delivered. All feature characters seeking
solutions to a variety of questions and issues, presented with a
humorous twist, that are then resolved by the IBM helpdesk.
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