"The Beyblade home video will be promoted through various activities involving children. For example, celebrity kids will play the Beyblade game during the launch event.The video will be made available in all the major outlets and retail stores,"Star Entertainment director Hemdev told indiantelevision.com.

For the uninitiated, Beyblade has its origins in ancient Japanese spinning tops Bei Goma and it involves spinning blades which are launched into a Beystadium -the battling area usually two-three feet in diameter.

In India, Beyblade airs on Cartoon Network from Monday to Friday at 5:30 pm. The show has been recording better ratings than even Pokemon, as per Tam.

Beyblade has been broadcast in more then 60 countries across the globe. Star Entertainment is releasing Beyblade home video in association with its home video partner Shethia Audio Video.