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Instream president and CEO Tom MacIsaac says, "Some have
said there is a shortage of quality in-stream video ad inventory
on the Internet -- the truth is there is a shortage of quality managed
video ad inventory. Instream aggregates high quality Internet video
sites onto the leading video advertising technology platform, forming
a new, high quality, high reach, single source for brand advertisers
embracing video advertising. We believe that, after the major portals,
Instream is the single biggest source of managed video ad inventory
on the Internet."
The company says that when advertisers venture beyond the few places
with sophisticated in-stream video ad management capabilities, such
as the major portals and a handful of other leading video internet
sites, they have little control over the delivery of their ad campaigns
in terms of targetting, frequency capping, session management, ad
unit standardisation (such as a synchronised IAB banner) and other
requirements.The reporting they receive back is equally limited.
Advertisers who buy the Instream network can receive not only
state- of-the-art ad delivery but also get consolidated, rolled
up reporting including the enhanced reporting requirements emerging
for Internet video such as closed loop auditing and per cent-of-ad-played
reporting.
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