| Speaking on the occasion, Coca-Cola India
president & CEO Sanjiv Gupta said, "The juice drink market
in India is growing at an exponential pace and we as leaders are expanding
the market to provide our discerning consumers with innovative packaging
and flavours of Maaza. We are planning to increase penetration of
brand Maaza in 750 towns across India with new flavour extensions."
He added, "I am pleased that Brindavan Beverages Pvt Ltd has
become the first Coca-Cola franchisee to have a state-of-the-art facility
to produce juice drinks."
Brindavan Beverages Pvt Ltd MD SN Ladhani said, "We have invested
approximately Rs 2 billion in Bareilly itself over the last five
years and the Ladhani Group has invested close to Rs 600 crores
across five locations in Uttar Pradesh, creating prosperity and
employment opportunities for thousands in the state."
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