MUMBAI: MTV US has announced the appointment of Long Ellis to the position of COO, MTV Networks Ad Sales.

In this position, Ellis will oversee the strategic planning, systems development and pricing and inventory management of the MTV Networks Ad Sales division.

Ellis is a senior sales executive with over 16 years of broadcast advertising sales experience. Prior to this appointment, he served as Comedy Central VP ad sales. He, managed ad sales marketing projects across the US and oversaw the channel's New York ad sales staff. Previous to this role, he oversaw the comedy network's inventory, pricing, planning and commercial operations. He also led an MTVN Task Force that developed the new pricing and inventory organisational structure. He joined Comedy Central in 1999.

Before Comedy Central, Ellis had been Director of Broadcast Television at OneMediaPlace, and an account manager at Discovery. He began his career at CBS, where he worked in both programming acquisition and ad sales.