Media,
Advertising & Marketing Watch in association with
Grasim Industries
consolidates cement business with Starcom
Indiantelevision.com
Team
(23 May 2005
2:00 pm)
MUMBAI: Grasim Industries has consolidated
its cement business with Starcom. While, last year the agency was
mandated with the media planning and buying for UltraTec Cement; it
has now bagged the account for Birla Plus and Birla Super cements.
According to industry estimates, the Birla
Plus and Birla Super cement accounts are collectively worth Rs 130
million.
Grasim Industries India cement business
marketing head Shashank Awasthi says, "We have been associated
with Starcom for the last one year on the UltraTec account and they
brought great value for the brand in both planning and buying. Keeping
this in mind, we decided to consolidate our entire cement business
with them."
Commenting on the new account, Starcom
India general manager investment and new initiatives Manish Porwal
says, "The client was very happy with our strategic planning
and buying on UltraTec Cement last year, which was quite critical
to its launch. This was the reason why they decided to consolidate
their entire cement business to us."
