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Fans who visit the official site for the series on MSN can do the
following:
- Get the latest information and gossip from the show
- Relive contestants' performances again and again on MSN Video
and share them with friends
- See exclusive content filmed specially for MSN
- Download custom playlists from the contestants and INXS band
members on MSN Music
- Check out blogs on MSN Spaces from key members of the show
- Chat with other fans to share thoughts about the show and support
favorite contestants through MSN Messenger and MSN Spaces
- Shop for official Rock Star: INXS merchandise on MSN
Shopping
- Take Rock Star: INXS polls and quizzes via the Encarta
online encyclopedia.
Brand advertisers interested in the unique opportunity to reach
a massive, highly engaged, cross-generational, 18- to 49-year-old
target demographic -- and all fans of rock n' roll and reality TV
-- can advertise on the official MSN Rock Star: INXS site
and within the multiple MSN services that Rock Star: INXS
will leverage.
Ad opportunities on MSN for the site include 15 second or 30 second
streaming video ads on MSN Video, and standard Universal Ad Package
(UAP) ads on the MSN Rock Star: INXS site and throughout
the MSN network.
"We're excited to team up with MSN for this series because
it gives us access to a massive online audience and multiple platforms
to reach fans and build communities. In addition to offering exclusive
video and music content, we can use interactive communications services
like MSN Spaces and MSN Messenger to help fans develop an even deeper
connection to the series," said Mark Burnett.
"Mark Burnett is a rare talent, and we're thrilled to be working
with him on such an exciting project. By combining the creative
excellence of Mark Burnett with the customer reach and technology
expertise of MSN, we will deliver a dynamic site that lets people
interact with the show and our advertisers' brands in compelling
ways," said MSN Information Services and Merchant Platform
senior vice president Yusuf Mehdi.
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