Tania Zaetta of AXN's 'Who dares wins" show inaugurated the showroom. The store houses brands including Puma, Speedo, Nike, Adidas, Prince, Callaway (Golf equipment and accessories), Converse, Lotto, Tommy Hilfiger and Sketchers.

"We are positioning ourselves as a sports-lifestyle store - not a purely sports goods store, nor a fashion store. As the average Indian is becoming more sports conscious and health conscious, we feel that there is a space for this new category," says Planet Sports marketing manager Sanjay Salwan.