| Through its worldwide offices, the internet,
roadshows and other publicity channels, the HKTB will publicise the
PDA leisure guide to the travel trade, media and consumers worldwide,
including the US, Canada, Europe, Australia, Southeast Asia, Mainland
China and Taiwan. The Board is actively encouraging visitors to download
the guide prior to arrival so that they can make advanced plans.
The PDA leisure guide is the HKTB's first major initiative for
developing the business travel segment under the "2006 Discover
Hong Kong Year" campaign. As part of a comprehensive strategy
for tapping this segment, the HKTB launched the printed version
of the Hong Kong Leisure Guide for Business Travellers last year,
which has been very well received. To tie in with the 2006 Discover
Hong Kong Year, the HKTB will continue to develop other information
tools to help different visitor segments explore Hong Kong in accordance
with their interests, so that they can enjoy the city's multi-dimensional
experience even more conveniently.
The PDA edition of the Hong Kong Leisure Guide for Business Travellers
is available in English, traditional and simplified Chinese. Visitors
can download the application free from the HKTB's web site via the
link http://www.DiscoverHongKong.com/pda.
|
By
providing these travellers with instant access to information about
Hong Kong, the PDA leisure guide will help them explore the new facets
of the city, and encourage them to extend their stay and spending
by taking part in more leisure activities.
To
assess the needs of business visitors and to identify the most convenient
and efficient channels for disseminating comprehensive travel information,
the HKTB conducted in-depth market surveys among business travellers.
These surveys show that business travellers generally have very hectic
schedules and limited time for leisure activities. Convenient and
handy information therefore allows them to plan their activities and
make the best use of their leisure time, states an official release.