Media,
Advertising & Marketing Watch in association with
John Abraham
roped in as FasTrack brand ambassador
Indiantelevision.com
Team
(18 May 2005
2:00 pm)
MUMBAI: Titan Industries Limited has roped
in Bollywood hunk John Abraham as the brand ambassador for its trendy
sunglasses brand - FasTrack. Abraham will be endorsing the range of
eyewear under the FasTrack brand for the current summer season.
Commenting
on the appointment of John Abraham as the brand ambassador for FasTrack
Eye gear, Titan Industries business head (Accessories and Licensed
Brands) Ajoy Chawla said, "The idea of associating John Abraham
with FasTrack was because of the fashionable, stylish and youthful
appeal that both enjoy in the country. Both are highly rated, and
style icons amongst today's youth, who are constantly looking to express
their attitude and highlight their personality."
John, on the other hand, said, "I
have always felt that FasTrack has embodied, the young and hip attitude.
FasTrack has stood for a brand of accessories that are stylish, trendy
and affordable for today's on the move generation. It gives me great
pleasure to be associated with brand that has cool and fashionable
merchandise. FasTrack is an innovative Indian youth brand that has
made a mark for itself and stands out as a trendsetter."
As brand ambassador, the hip and happening actor will play a key
role in the brand and product communication on television, in print,
outdoor media and various promotions and merchandise that have been
planned for the brand.
Commenting
on the appointment of John Abraham as the brand ambassador for FasTrack
Eye gear, Titan Industries business head (Accessories and Licensed
Brands) Ajoy Chawla said, "The idea of associating John Abraham
with FasTrack was because of the fashionable, stylish and youthful
appeal that both enjoy in the country. Both are highly rated, and
style icons amongst today's youth, who are constantly looking to express
their attitude and highlight their personality."