Media,
Advertising & Marketing Watch in association with
Sushma Jhaveri
new MediaEdge national planning head
Indiantelevision.com
Team
(12 May 2005
5:00 pm)
MUMBAI: Media planning and buying agency
Media Edge has appointed Sushma Jhaveri as National Planning Head.
Jhaveri's appointment is part of an overall restructuring at Media
Edge. She will be based out of Mumbai.
Says Media Edge president Anupriya Acharya,
"We have created this new position as a move to significantly
enhance focus on our strategic media product. Sushma's rich experience
across a plethora of clients and categories makes her the ideal person
to head the agency's planning function. Her expertise at handling
communication tools will be well exploited in her current role where
she will be working with the proprietary Medialab and other tools
to get the best business solutions for our clients."
Jhaveri's last assignment was at Synovate
as the business head on Media Research. Her prior assignments have
been with leading agencies like Group M, Mindshare Fulcrum, Carat
India, and Contract. In Group M she was part of the Consumer Connect
Group (CCG) and worked on clients like ICICI group, Star Network,
Castrol, Blow Plast, Britannia, Kodak, Disney. Prior to this, she
had a long stint in Fulcrum on the HLL business where she handled
some of their key categories including Oral Care, Fabric Wash, Deodorants
and Home care.
"Mediaedge has some very powerful
tools that give exciting solutions for brand communications. With
the company poised for aggressive growth, it makes the new assignment
even more challenging and exciting," says Jhaveri.
