Media,
Advertising & Marketing Watch in association with
Madison
bags real estate developer Neelkanth creative
Indiantelevision.com
Team
(12 May 2005
1:00 pm)
MUMBAI: Sam Balsara's Madison is on a
roll. After pocketing a gaggle of accounts and being ranked as among
the top media agencies in the country, it is the turn of its Creative
to get into the act. Madison Creative has bagged the creative account
of real estate developer Neelkanth. The size of the new acquisition
was not known at the time of writing.
Says Neelkanth group knowledge worker
Mukesh. M. Patel in an official commuinque, "We were looking
for an agency that could provide us sound strategic advice and give
us creatives that could project the strength and values of Neelkanth
group that our prospective buyers could relate to. We decided on Madison
Creative after we got the confidence that they are capable of meeting
our requirements."
Madison Communications executive director
Prabha Prabhu says "We are delighted with the win of Neelkanth
Group. It is a very challenging category, since in the real estate
business, one expects immediate results even from release of a single
ad."
Madison Creative's win of Neelkanth account follows the wins of those
of Deccan Chronicle, Forbes Yellow Pages and Smart photography in
the last two months, states in the media release.
Madison Creative is the full service agency of Madison World which
also has specialist units in Media, PR, Outdoor, Rural, Retail and
Entertainment with 375 communication professionals working in 8
cities across India.
