Media,
Advertising & Marketing Watch in association with
Allen Solly
to endorse 'unconventional' personalities
Indiantelevision.com
Team
(11 May 2005
9:00 pm)
BANGALORE: They dared you to be different-to
embrace the unconventional-to make everyday a Friday and give into
Friday dressing. Stop wearing uniforms to work in the Indian boardrooms
they said. Next, they created a work wear brand for Indian women who
dared to be different.
In
step with their dictum, Allen Solly has a new initiative - to endorse
an 'unconventional' personality. Boniface Prabhu, the first beneficiary
of the Allen Solly largesse is the first Indian wheelchair tennis
player who has achieved a world ranking of 40, reached the prestigious
US Open, British Open, French Open and Australian Open grand slam
finals as well as semi-finals.
Prabhu also happens to be first Indian
to be listed in the World-ranking list in the history of wheelchair
tennis in India. He has also won a bronze medal at the World Championship
level-the International Paralympic Games (IPC), besides which was
chosen as the best male athlete for the meet in 1996 and 1996.
Allen Solly Brand Head, Vishal Mirchandani
while speaking to Indiantelvision.com on the sidelines during a press
conference said, "We have not earmarked any budget for these
initiatives on our part. We'll wait and watch, be selective about
the 'unconventional' personalities. In Boniface's case we are sponsoring
a little more than 50 per cent of his expenses towards taking part
in major tournaments around the world this year. The rest of the funds
have been arranged for through others small contributions."
In
step with their dictum, Allen Solly has a new initiative - to endorse
an 'unconventional' personality. Boniface Prabhu, the first beneficiary
of the Allen Solly largesse is the first Indian wheelchair tennis
player who has achieved a world ranking of 40, reached the prestigious
US Open, British Open, French Open and Australian Open grand slam
finals as well as semi-finals.