An estimated global audience of over
200 milion will experience the theatrical trailer. Buena
Vista will leverage the different platforms of television,
online and mobile phones. The trailer has been dubbed
in 13 languages and the activity starts over the weekend.
The worldwide roadblock will be anchored by the US broadcast
debut of the trailer on 7 May during ABC's airing of
Harry Potter and the Chamber of Secrets. Visitors
to AOL sites and Verizon Wireless V Cast customers will
also be able to see the trailer. The trailer will also
air simultaneously on Disney Channel, and on four channels
across the Starz Entertainment Group network.
Within two days of the US launch, the international
roadblock (dubbed in over 11 languages) will introduce
the trailer around the world, with simulcasts on popular
programmes. Activity will take place in the UK, France,
Germany, Japan, Australia, New Zealand, Mexico, Korea,
and Latin America. In addition to the broadcast launches,
each territory will partner with print and online outlets
to maximise exposure.
The film releases in India on 23 December 2005. Buena
Vista International senior VP marketing Nic Crawley
says, "The Chronicles of Narnia: The Lion, The
Witch, and The Wardrobe is generating incredible interest
all over the world. We are thrilled to be introducing
the movie trailer to a global audience through this
broadcast and online roadblock.
"With its universal themes, great characters, and
fantastic adventure elements, we believe that this film
is going to be a huge hit in the international marketplace.
Television audiences and online participants are going
to have a unique opportunity to see this first look
at the film."
Based on C. S. Lewis' timeless adventure the film follows
the exploits of the four Pevensie siblings -- Lucy,
Edmund, Susan and Peter -- in World War II England who
enter the world of Narnia through a magical wardrobe
while playing a game of 'hide-and-seek' in the rural
country home of an elderly professor.
Once there, the children discover an incredible new
world inhabited by talking beasts, dwarfs, fauns,
centaurs and giants that has become cursed to eternal
winter by the evil White Witch, Jadis. Under the guidance
of a noble and mystical ruler, the lion Aslan, the
children fight to overcome the White Witch's powerful
hold over Narnia in a spectacular, climactic battle
that will free Narnia from Jadis' icy spell forever.
The film stars British actors Tilda Swinton, James
McAvoy, Rupert Everett, Oscar winner Jim Broadbent
Iris and Ray Winstone.
