Moreover, all delivery boys will wear exciting new rider uniforms with the FRESHIZZA logo to create visibility on roads and on ground awareness. Like all other Pizza Hut pizzas, 'Freshizza' too will be delivered in special heated pouches to retain temperature and freshness, states an official release.

The company's press release says that 'Freshizza' is the result of months of pioneering effort by the Indian and International R&D team of Pizza Hut. The new crust is neither too thick nor too thin and is made from specially made dough in the Pizza Hut restaurants. The crust has a soft texture and uses a uniquely flavored tomato sauce, Mozzarella cheese, combined with a range of Pizza Hut toppings and garnished with orange Cheddar cheese.

Pizza Hut is present in 25 cities across 98 outlets, including 26 in South India. The company will be entering the second tier cities such as Mysore along with additional outlets in cities such as Mumbai, Delhi and Bangalore where they are already present.