More than 2,500 entries from 60 countries were received. Earlier this year, BtoB magazine named BBDO New York the best large-size b-to-b shop, citing work on behalf of FedEx, Cingular, GE, Office Depot and Visa.

Founded in 1999, the Fab awards are a specialised award that recogniae the importance of exceptional creativity in building brands in the food and drinks categories. Since its inception, the number of entries has grown dramatically, and now exceeds more than 2,500pieces from over 60 countries. Categories include confections and snacks, dairy products, baking and sweet foods, pet foods, health foods, savory foods, alcoholic and non-alcoholic drinks and retailers.

Awards were presented in television, posters, press, radio, below-the-line, integrated campaigns,
packaging and new media.