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Media, Advertising & Marketing Watch in association with

Tam to hold industry workshop along with Ad Club

Indiantelevision.com Team

(30 May 2005 2:00 pm)

MUMBAI: Tam Media Research and Ad Club of Mumbai will be holding a one day workshop for the media industry titled - "Effective Media Decisions – Tam gives you the edge." The workshop will be held on 31 May at Ad Club Mumbai and is meant for advertisers, broadcasters, planners and ad agencies.



The workshop kicks off at 9:30 am and goes on till 5:30 pm. The various sessions has been power-packed with modules that focus on topics such as advertising planning, broadcast management, PR and content analysis.



Says Tam Media Research CEO LV Krishnan, "We firmly believe that learning ought to be both ways. At this Workshop, not only do we get to share our national and international experience but also learn from the industry. The Tam team has devised a special package that will cater to members across organisations and managerial levels. We are eagerly looking forward to share and learn. It is very encouraging to learn that executives from various organisations across Delhi and Kolkata are also going to be attending this session."



The topics that will be covered by experts from Tam Media Research are: Value of Measurement Painting the big picture and use of measurement Tam Media Research CEO L V Krishnan What sways the eyeballs Sensitivity case studies of Indian TV viewership Tam Media Research VP Atul Phadnis Do you have an appointment with me tonight? Designing program promotions for maximum audience ROI Tam Media Research sr. brand manager S-Group Amogh Dusad Are you CONTENT with it? Effect of content on viewership S-Group brand manager Mangesh Kulkarni Myth Busting on Measurement Avenue The science of TV viewership measurement TAM Media Research manager – measurement science Ajith Nair Exp-LOGO-sion Non-TVC brand placements measurement Tam Media Research marketing manager, AdEx India Devendra Deshpande Who moved my Media Plan? Pre-Plan Vs Post Plan measurement TAM Media Research senior advisor Purvi Kumar What’s the News today? The REAL approach to PR tracking and measurement. TAM Media Research associate director, Eikona PR Track Soni Khushlani

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