Media,
Advertising & Marketing Watch in association with
Shoppers'
Stop opens 18th retail outlet in Bangalore
Indiantelevision.com
Team
(28 May 2005
8:00 am)
BANGALORE: The Raheja promoted Shoppers'
Stop chain has opened their 48000 sq. ft. retail outlet, the third
one at Bangalore. The new store spread across three floors will cater
to the personal accessories, apparel, cosmetics, leather goods and
jewellery needs of the customers.
This addition will bring the chains aggregate
area to over three quarter million sq. ft. On the anvil this fiscal
are opening of a new store at Shipra, Ghaziabad, UP on Monday, 30
May, opening two stores in Hyderabad and Ahmedabad and probably another
two at Delhi, which will increase their sq. ft area to over a million.
All future outlets will be spread over 50,000 square feet or more
as a company policy as per Shoppers' Stop V-P operations Ajit Joshi.
Shoppers' Stop is the only Indian member
of the Intercontinental Group of Department Stores (IGDS) along with
29 other retailers from across the world including UK's Selfridges,
Germany's Karstadt, Japan's Takashimaya, Singapore's C K tang and
Dubai's Lamcy Plaza. Shoppers' Stop was selected Super Brand 2003/2004
by an independent Superbrands Council comprising of eminent professionals
from Marketing and Advertising out of a national list of 711 brands
across 98 categories.
Contract handles its creative and media,
while Lakshaya handles the outdoor campaigns.
