MUMBAI: MindShare has been awarded the prestigious title of Global Media Agency of the Year by Advertising Age magazine for an unprecedented second consecutive year.

Advertising Age commented, "In a complex media world, MindShare reassures the biggest multinational marketers that they can be visionary, innovative and connect with consumers."

Unilever's global media director Alan Rutherford said, "It's a good strategic thinking company combined with the accountability, efficiency, benchmarking and return on investment that go with managing vast amounts of Unilever's money as our media partners."

In 2004, MindShare was awarded both the Asia Pacific Agency of the Year by Media magazine and the UK Agency of the Year by Campaign magazine both for the second consecutive year, as well as winning many other national awards.

MindShare chief strategy officer Nick Emery pointed out, "These awards endorse the fact that MindShare continues to deliver world class services nationally, regionally and globally."