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Tata Indicom and Kinetic enter strategic nationwide alliance
 
Indiantelevision.com Team
(27 June 2005 2:00 pm)
 

MUMBAI: Tata Indicom and Kinetic Motor Company have entered a strategic alliance to offer consumers a series of joint promotions.
 
 

Under this tie-up, Tata Indicom offers specially created economical and flexible deals to buyers of Kinetic's major scooter brands. With Kinetic's four stroke scooter Nova 135, a Tata Indicom post paid mobile and a walky valued at Rs 3000 will be given free, in addition to one year of free local calling between the two and a special rate of 30 paise for all calls between the walky and the mobile. Buyers of the Kinetic Zing and Zoom receive a free Tata Indicom True Paid mobile worth Rs 2000.

The offer is available nationwide and will be targeted at executives and students.
 
 
Announcing the tie up, Tata Teleservices Limited president marketing Harish Bhat said, "This is a fabulous opportunity for customers to experience superior offerings. Such a marketing strategy can aid in
effectively garnering mileage from retail establishments of both parties involved. Through this initiative Tata Indicom ensures that customers stay connected with their near and dear ones even on the move. Keeping in line with Tata Indicom's philosophy, this offering enforces our commitment in ensuring that, with us one can truly 'Do More and Live More'."
 
 

Kinetic joint managing director Sulajja Firodia Motwani said, "This tie-up is a partnership between two strong brands with symbiotic products. Ultimately, this will benefit our customers - who can become mobile in the dual sense of the word with the purchase of a scooter. I think this is a win-win partnership - where ultimately the customer walks away with the best of both worlds!"
 
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