|
The highlights from the awards show were as follows:
Alfred Greenberg and Tom Dawson were honoured by a standing ovation
as two of the original founding fathers of Promax &BDA. Mary
Kellogg, Mike Mischler and Martin Lambie-Nairn were inducted into
the Promax Hall of fame.
NBC's The Agency dominated the North American categories,
taking home an unprecedented 28 Promax Awards. The creative services
agency picked up 19 golds and nine silvers for everything from copywriting
to program promotion across various genres to marketing presentation,
sound design and music package. The 2005 Aerodrome Rocket Award,
which recognises the work of an outstanding producer, marketer or
designer with four or less years of experience in promotion, marketing
or design, went to Adam Swaab of Blur Studios.
Other big winners in the North America division were Voom, with
12 golds and 11 silvers, and Canadian-based Alliance Atlantis with
14 golds and four silvers. Direct TV picked up eight gold and six
silver; while the combined wins of WB Television Network (four golds
and seven silvers), The WB100+ Station Group (seven golds and two
silvers), Warner Brothers (three golds and one silvers), Warner
Brothers International Television (one gold and one silver) and
Warner Brothers Domestic Cable Distribution (one gold), gave the
group a family win of 27 Promax Awards. WNBC, the NBC affiliate
in New York City, was the big individual station winner, picking
up five golds and three silver PROMAX Awards.
Among the international world gold Promax Award winners, BBC Broadcast
led the way with 21 awards, earning 13 Gold and eight Silver. Star
India took home nine golds and six silvers, while Fox International
Italy picked up eight golds and six silvers. Two companies tied
with a total of 12 awards each. BSkyB picked up four golds and eight
silvers; while Seven Network Australia took home five golds and
seven silvers World Gold Promax Awards.
Asia’s Star Group picked up the most World Gold BDA Awards
with six golds, eight silvers and 12 bronzes. BSkyB picked up a
total of 13 World Gold BDA Awards, with six Gold, three Silver and
four Bronze. Close behind was Mexico-based OnceTV, which picked
up six Gold, five Silver and one Bronze for a total of 12.
On the North American front, Fox Sports dominated with a total
of 23 BDA Awards, with eight Gold, ten Silver and five Bronze. Turner
Classic Movies had a total of 16 awards with 12 Gold, three Silver
and one Bronze; while Comedy Central four Gold, three Silver and
five Bronze for a total of 12 BDA Awards.
|
