Abhishek Bachchan star of Sarkar, unveiled the game at a press conference, which was held in New Delhi.

Cell One users will now be able to download content such as exclusive videos, games, wallpapers, contests etc of the movie Sarkar along with lots of other exciting Bollywood content, informs a media release.

The services are exclusive to Cell One subscribers and have access to the game, wallpapers, movie clips, themes, etc

BSNL CMD Anil K Sinha said, "Today, downloads form a significant part of revenues for cellular providers and nothing connects with the common man like Bollywood.

"Film-based games and content are a rage with people and hence we want our subscribers to have the best wireless content available. The game, Sarkar, powered by Mauj, is another step in that direction.”

Mauj COO Arun Gupta said, “India has seen tremendous growth in the mobile gaming and content market and is set to become one of the largest individual markets by revenues and users.

" Bollywood has been one of the main sources of entertainment in this country and we are working with film production houses as well as cellular operators to bring this content on Mobile Phones. Cell One is an apt vehicle to drive this. Mauj has always been at the forefront of producing quality wireless content. With more such tie-ups with Bollywood production houses and cellular operators, we are looking to take the mobile entertainment experience to a whole new level.”

Mauj has a tie up with Ram Gopal Verma Productions and K Sera Sera to develop and provide wireless content for their existing as well as upcoming movies.

Recently, Mauj had released content from the Ram Gopal Verma Production’s movie D, which received a rousing response from avid Bollywood fans.

Mauj has tie-ups with many other Bollywood production houses such as Rajshri Productions, UTV, FilmKraft, etc. to provide games, wallpapers, ring tones and other wireless content.

Speaking at the occasion Ram Gopal Verma said, "We have partnered with Mauj for wireless content for all our past movies like Bhoot, Vaastu Shastra, D, Ab Tak Chappan etc. We have had a fantastic experience with Mauj. We believe this partnership with Mauj and BSNL for Sarkar will go a long way in the evolution of the mobile entertainment media in India."