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"We are extremely thrilled to be awarded a Gold Effie. This
ad campaign encapsulates all our hard work and investments in Asia
Pacific over the past years, and presents to our customers a new
standard in express and logistics," said DHL Express Asia Pacific
senior vice president - commercial Daniel McHugh.
The award organised by the Institute of Advertising Singapore,
which in its second year, received 70 entries from more than 30
creative and media agencies from Singapore, and were judged by 62
senior advertising practitioners. Out of the 70 entries 26 were
short listed for the finals, from which 11 were named as Effie Award
Winners.
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