Lachlan Murdoch, Media Person Of The Year and deputy chief operating officer of News Corporation, Sir Martin Sorrell, CEO of WPP, Howard Draft, chairman and CEO of Draft and Chuck Porter, chairman of Crispin, Porter + Bogusky will tackle the issue of how to get messages across in a multi-platform, consumer-controlled world.

Sir Martin will explain his theory of a two-speed advertising world: "You've got relatively low rates of growth in the US and western Europe, and very high rates of growth in places like Latin America, Asia, the Middle East and eastern Europe."

The speaking schedule began on 19 June with a session from FEDMA and resumed on 20 June morning with Remember Me, hosted by MPG, examining the impact of digital media on a crowded landscape, a theme followed up by OgilvyOne's Verge, a showcase of digital solutions.

The afternoon saw an examination of Orange's use of cinema advertising, Bob Greenberg, chairman, CEO and chief creative officer of R/GA (New York) on new models for agencies, and Grey Global on the ticklish issue of tobacco marketing. Pre-viewing his contribution, Greenberg told Lions Daily: Bob Greenberg: "The digital domain is more accountable and that is making agencies nervous."

21 June kicks off with Proximity's session on mobile marketing, followed by a ZenithOptimedia analysis of China, while the afternoon includes Cliff Francis and Bernard Glock on the Saatch & Saatchi/Procter & Gamble partnership.

The 22 June highlights: Keith Reinhard, chairman, DDB Worldwide, Andy Berlin, chairman and CEO, Red cell and June Blocklin, vice-chairman, Young & Rubicam Brands run a slide rule over the financial dimensions of creativity and a highlight is the high-powered panel assembled by MSN looking at the new rules governing clients and agencies, the official release adds.

Reflecting the new Lions awards, the Radio Advertising Bureau hosts a session on The Hidden Power Of the Human Voice on 23 June and in the afternoon Creativity looks at design case histories.