Media,
Advertising & Marketing Watch in association with
Ruchi Soya
launches Nutrela Flavours
Indiantelevision.com
Team
(20 June 2005
8:00 pm)
BANGALORE: Ruchi Soya Industries Limited
(RSIL) has launched its ready-to-cook Nutrela Flavours. The brand
comes in three flavors: korma masala, spicy curry and Chinese Manchurian.
Nutrela Flavors is priced at Rs. 17 for 100 grams.
Nutrela Flavors was initially introduced
Kolkata and parts of North East India but the national launch will
ensure the products availability in the other parts of the country,
states an official release.
Speaking
on the nation-wide launch, RSIL business development head Amrita Shahra
said, "Nutrela Flavors is the result of deep consumer insight.
Research conducted by RSIL has shown that consumers are well aware
of the nutritional benefits of Soya and were looking at a tasty and
easy way of cooking Nutrela Soya."
Nutrela Flavors has been specially designed for women who want
to provide their families with a nutritious as well as tasty meal
options. Nutrela Flavors, which comes with its own masala 'Tastebuddy'
is easy to make and promises to appeal to all age groups claims
the official press release, the release added.
Speaking
on the nation-wide launch, RSIL business development head Amrita Shahra
said, "Nutrela Flavors is the result of deep consumer insight.
Research conducted by RSIL has shown that consumers are well aware
of the nutritional benefits of Soya and were looking at a tasty and
easy way of cooking Nutrela Soya."