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Rao is currently vice-president and Das the secretary of the Ad
Club. Percept H CEO Ajay Chandwani, currently joint secretary, will
become secretary while Apurva Purohit (the newly appointed Radio
City CEO), currently a managing committee member, will take on the
responsibility of joint secretary. S K Palekar (Eureka Forbes senior
vice president - marketing and knowledge management), currently
a management committee member will take on the treasurer's role.
Thus completing the five incoming office bearers of the Ad Club.
It is worth noting here that Rao will be only the second women
president the Ad Club Mumbai has had (after Business India's Firoza
Billimoria), that too after a gap of over 15 years.
Speaking to Indiantelevision.com, Ad Club president MG Parameswaran
(FCB Ulka executive director & member of the management board)
says, "In the past year the Ad Club celebrated its completion
of 50 years. We also opened up the Abby's for South Asian countries.
The endeavour very clearly being - The Ad Club to stand as an entity
for the people of the advertising fraternity in the entire South
Asian region."
Parameswaran also added that as the South Asian region inches closer
to becoming more integrated finally to become one economic identity
with natural boundaries and free movement of brands and people,
the Advertising Club would play a more active role in elevating
the advertising standards of the region.
Commenting on the incoming team, Parameswaran points out, "A
lady president after 15 years! Kalpana will bring in her own touch
of elegance and professionalism. Also, due to her long association
with the Ad Club, she's will take on the position with a complete
understanding and background of the Club. Bhaskar Das on the other
hand, has piloted the Solus magazine. From 2-3 issues a year,
he has managed to increase it to 6-7 a year. As V-P, Das will bring
in a lot of media weight to the activities of the club."
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