According to a media release, Awaaz Consumer Awards is a result of a comprehensive survey with 7000 consumers across 21 cities, spanning 21 product and service categories across the country. The brand preferences of the Indian consumers and the criteria for brand loyalty were analysed through the Awaaz Consumer Vote.

The study for India's most preferred brands was conducted by AC Nielsen ORG-MARG.

Awaaz, channel has continuously strived to reinforce its commitment with a plethora of far-reaching initiatives, the latest of which is the Awaaz Consumer Awards '05, informs the media release.

The brands considered for the Awards are broadly classified into service and product categories. banks, telecom, investment advisories, home loans, mutual funds, telecom were some of the service categories, while FMCG, consumer durables, automobiles were some of the product categories that were covered in the poll.

The Awaaz Consumer Awards 2005 will felicitate the brands that made an impact on the minds of the Indian consumers. The awards function in New Delhi will be presided over by minister of civil aviation Praful Patel and noted film actress and social activist Shabana Azmi will also speak on the occasion.

ICICI Bank is the presenting sponsor of this initiative.

The evening will be hosted by well-known film and television personality, Jaaved Jaffrey, while renowned Indian rock band Euphoria will give a special performance, informs the media release.