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Media, Advertising & Marketing Watch

Coca Cola's conducts awareness program on rainwater harvesting with TERI

Indiantelevision.com Team

(30 July 2005 5:00 pm)

MUMBAI: Coca-Cola's Indian subsidiary Hindustan Coca Cola Beverages along with Farmland Rainwater Harvesting Systems and TERI has implemented a rooftop rainwater harvesting system programme called 'My Water.' The programme has been constructed in five Kendriya Vidyalayas and awareness on water conservation is being created among students in thirteen schools in Bangalore.

The technical workshop held on 29 July witnessed a group of students from each of the participating schools educated about the design of rooftop rainwater harvesting and ground water recharge systems. Students from KV NAL displayed various simple devices that can be used in schools and at home to prevent wastage of water.

Launched on World Environment Day, a cumulative storage capacity of 54000 liters was implemented in five Kendriya Vidyalayas in Bangalore, with each school being able to store between 9000-15000 liters of harvested rainwater.

My Water is an awareness program on water conservation, targeting students from fifteen schools in Bangalore with the following
objectives:
(a) Create a sense of responsibility among students towards water conservation
(b) Provide an informed basis for their proactive efforts (c) Inspire them to take action towards implementing water conservation devices in their school premises
(d) Implement rooftop rainwater harvesting systems / groundwater recharge systems in these five schools in Bangalore.

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