The campaign weaves around the essence of the brand 'Huggies babies are happy babies'. It adopts an innovative route of showing the baby thriving with freedom in an adult like situation. The babies in both the ads make clever use of Huggies® Ultra Comfort diapers to stop tough leaks from a hose and pipe.

The situations in the ads are linked with the superiority of the product and depict that even a baby knows that Huggies® Ultra Comfort offers the best solution to prevent leaks. The campaign lays emphasis on the best in class leakage protection offered by the imported Huggies® Ultra Comfort.