Lightningcast developed its next generation live ad insertion technology to address the growing needs of Internet broadcasters now and in the future.

Lightningcast's Live Stream Advertising Management System is a fully managed content and ad replacement solution for live video streams that leverages the best of television and the Internet, allowing for dynamic advertising, targeting, auditing, and interactivity. Key features include: support for synchronised web elements with the streamed ad; the ability to do server-side and client-side ad insertion so that ads may be targetted on a one-to-one basis; and an auditing method that provides continuous audience data throughout a live stream.