MUMBAI: In the session dedicated to the services sector at the AAAI Diamond Jubilee seminar, TV Today chief executive officer G Krishnan said that the two things on everyone's mind today were jobs and the Sensex.

He said that 2004 had been a great year for jobs in India in the IT, BPO, telecom, retail and financial services sector. On the other hand, a query that most seem to have is - Now that the Sensex has crossed the 7000 mark, when will touch 8000?

"The services sector accounts for half of India's GDP, which can be touted as a watershed in the Indian economy. This sector is growing at a fast pace. Be it in the tangible or intangible form, the services sector has transgressed all forms," Krishnan said.

The speakers for this session were Birla Sun Life Asset Management Co. CEO S V Prasad and Airtel chief marketing officer Atul Bindal.

Bindal said that the growth in the telecom sector has happened in the last two years. "As of June 2005, India has 47.7 million fixed line subscribers, 56.9 wireless subscribers and 104.6 telecom subscribers," he said.

Airtel has mono brand architecture across India. Bindal listed out the key shifts and trends in the market that will ascertain the future of brand Airtel. They are:

• Moving from brand = image to brand = experience
• Less rivalry among the players
• Challenge of scooping the next 100 million subscribers
• Changing the buying behaviour of customers from handset, plan, and service provider (in that order) to service provider, plan and handset.
• Non-voice will be the differentiator
• Strategic partnerships for content (Bollywood), and
• Technology led media planning and delivery.