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The pharmaceutical industry in India has doubled in the last 10
years and is presently pegged at $21 billion. Cahill said that the
same was expected to double in the next years. Today there are 1.6
million doctors in India and the Indian OTC healthcare industry
is worth $570 million, which is growing at a 20 per cent rate. The
Indian medical advertising industry is pegged at $300 million and
is growing at a rate of 30 per cent.
"Hence healthcare is here to stay. It hasn't been easy for
this sector in India as it is a complex industry and India is extremely
price sensitive. Notwithstanding the fact that there are rampant
unethical practices carried out in the country. But all this is
changing and only the fittest will survive. Brand building will
be the new mantra for the healthcare sector to survive," he
said.
Sengupta, on the other hand said that organsied retail was the
world's largest private industry and was pegged at $7 trillion.
Predicting the growth of the Indian retail industry in the next
few years, she said that 40 - 50 per cent of all spends will switch
to organized retail and the turnover of $12,000 billion will double
in five years.
"Brand building via mass media, controlled spillovers at target
trade areas, below the line activities, word of mouth and strengthening
public relations by making credible investment in it are what will
drive the retail sector," Sengupta said.
The effective use of PR, movies and television are what helped
grow the Café Coffee Day brand. The coffee major decides
on one major story for the year with a single focus and builds media
hype around it. Also retail space is provided by them for shooting
for films and television serials. Thereafter the coffee outlet also
helps producers in joint promotions for their films/serials by weaving
contests around it for customers.
Café Coffee Day also tied up with Levis' and TVS Scooty
by promoting their new products innovatively at their outlets across
the country.
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