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In India, Unibic has launched two brands - ANZAC and Bradman in
the first phase. The company will be bringing in additional specialty
brands this year and target a national presence by end 2005.
 Chocolate
chip cookies were reportedly the legendary Don's favorite cookies,
and for the very first time, the Bradman Foundation has given the
rights to use Sir Donald Bradman's name to Unibic India exclusively.
These cookies which proudly carry the Don's name, represent the
character of the man and in association with the Bradman foundation,
will directly support the development of India's under-privileged
children says a Unibic information sheet.
"Lance Klausener, Dean Jones, members of the Sri Lankan and
Pakistan teams, other international cricketers as well New South
Wales, Karnataka Cricket teams will participate in the tournament,"
said commentator Charu Sharma.
"We've the blessings of the BCCI and probably the President
of the BCI will grace the awards ceremony said past cricketer and
president of the KSCA, Brijesh Patel.
A one-minute raw unedited TVC shot by director S Nanda Kumar of
2Streams was run during the press conference.
Unibic has a presence in Australia, New Zealand, US, UK and Canada,
though their only manufacturing facility outside Australia is based
at Bangalore, India at a cost of Australian$5 million (around Rs.150
million). Unibic Australia had revenues of Austrailan$40 million.
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"We
are delighted to bring the future of cricket by way of this tournament
to India, where we will showcase international teams battling on the
cricket ground. Traditionally, Unibic Bradman chocolate chips has
been associated with Sir Donald Bradman and the game of cricket and
we are the only company in the world, which has been given the rights
to use the legend's name for our product," said Michael Quinn,
chairman UBPIL and MD Unibic Australia, which is the parent company.
"DD
Sports will telecast the event live. We are open to co-sponsors. Our
aim in this venture is not to make money out of this event, but corporate
social responsibility. There may be another Sachin among the underprivileged
poor children of India, our goals for this tournament are those of
the Bradman Foundation," added Quinn. Quinn, himself a cricketer,
has partnered Dean Jones as an opener in the Shield league games in
Australia.