Ogilvy Activation country head J C Giri will head the Mumbai operations, with full responsibility for Ogilvy's 360 services.

Giri began his career with Ogilvy Chennai and consistently moved up since then. He introduced Outdoor Media AOR in the country way back in 1995, moved to Country Head Ogilvy Landscapes and then Country Head, Ogilvy Activation. He has played a key role in driving true 360 within the Activation units and strategically merging some of the Activation units with the WPP network in India, the release states. His leadership has helped Activation India showcase and export its learnings to International markets apart from consolidating Ogilvy's position in India on key accounts like HLL, Hutch and more recently LG, it adds.

O&M India chairman Piyush Pandey commented, "It is not only a reflection of the splendid job done by Nishi as the Head of the Bombay Office, but the impact she has made on the Ogilvy & Mather International fraternity at every forum. J.C. Giri, who has done a marvelous job with Ogilvy Activation, takes over from Nishi, to keep the flag flying, and infuse adrenalin in an office which sets its own standards."

Ogilvy CEO in South Asia John Goodman added, "This is the best vindication of the strengths of our organisation I can imagine. One of our heroes gets to display her skills in the challenging Chinese market - probably the most volatile in the world right now. Another demonstrates that when we talk 360, we mean it, moving from the amazing Activation division to head up the largest city unit in the country."