Indiantelevision.com > Media, Advertising & Marketing Watch > Keppel Puravankara to launch Bangalore condominium, media campaign in the offing

Media, Advertising & Marketing Watch

Keppel Puravankara to launch Bangalore condominium, media campaign in the offing

By TARO W
Indiantelevision.com Team

(21 July 2005 5:00 pm)

BANGALORE: Singapore-based property firm developer firm Keppel Land Limited (KLL) and the Bangalore-based Puravankara Projects Limited (PPL), under a joint venture (JV) Keppel Puravnkara Development Pvt.Ltd. (KPDPL), will launch their first joint residential development project Elita Promenade in JP Nagar, Bangalore this weekend.

KPDPL has a paid up capital of Rs. 450 million, of which 51 per cent is held by Keppel and the balance by Puravankara.

A 360 degree advertising campaign is on the cards. "We'll be starting with radio in the next couple of weeks, you can expect hoardings within the next month or so, said KPDPL marketing manager Mei Leng.

"The Elita Promenade catalog has been created here by Sankalp in association with Manthan with inputs from Keppel and Puravankara. These are the agencies that handle our creative and media work here," informed Leng, adding further, "Our promotional budget is generally around 1 per cent to 2 per cent of the project size. This project is around Rs. 6 billion, so the spends could be between Rs. 60 million to Rs. 120 million." "We are looking at local cable as well as national television," said Girish Puruvankara of Puruvanakara.

"For most of our projects, broadband has been provided by Sify and for this particular project too we'll probably look at them for broadband connections to each home," revealed Girish. Regarding a wireless hub, Girish said that KPDPL was willing to look at newer technologies as and when available.

Elita Promenade is a quality freehold condominium spread over approximately 96,620 square metres of land (approximately 24 acres). Located in the south of Bangalore, the property is less than an hour's drive from Electronic City and ITPL. The development is adjacent to prime residential areas such as Jayanagar, Bhannerghatta Road and Kanakapura Road.

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